One brand, many POSSIBILITIES – the perfect RESULT.

The customer brand. For you. For us. For the market.

As one of the first own brands on the market, blaugelb is a brand with a long-standing tradition.


Like the Meesenburg Group, we're keeping up this tradition yet taking a forward-looking approach, since we know that constant change and improvement are essential to safeguarding our customers' and suppliers' satisfaction, which in turn secures our shared success.


Thank you for the confidence you have shown in our customer brand in recent years and many thanks for your confidence in future.


However, we’re not asking for your confidence as an up-front payment: we want to earn it by working hard for you – by every day, every product and every solution we offer you.


We have grown from our traditional background and measured ourselves by how we tackled past obstacles – and we’re now ready to look to the future together with you.


Along with you, we're tackling the ever increasing demands of the market and developing the right solutions for you by applying our inquisitive and professional approach.